Susan Bang PR excels in capturing a brand’s spirit and creating bonds with audience-oriented events designed to slice through clutter and maximize targeted results. I have worked with dozens of clients over the years -- L’Oréal, Procter & Gamble, and many luxury brands, including Swarovski and Mandarin Oriental Hotel Group. This is what I’ve learned:
Novelty: Capture the essence of the brand with a unique venue and distinctive style.
Delight: Connect your brand with consumers and the media through all the senses:
- Sight, with cohesive and visually compelling design
- Sound, with first-class entertainment
- Taste/smell, with cuisine that carries through a theme
- Touch, with tactile and coveted mementos
Content: Develop presentations that are visually dynamic, concise, and memorable.